Please take a moment to review my online portfolio which includes a snapshot of some of the work I've managed from ideation through execution throughout my Marketing career at NBA, Complex, Viacom, and REVOLT TV.
PROJECTS
HEAD & SHOULDER'S
Created a co-branded spot for VH1's Hip Hop Honors and Head & Shoulder's that told the story of professional Hip Hop break dancer, Kid Glyde. This custom interstitial touches on the obstacles he overcame throughout his journey and how his father's legacy helped him along the way. The shoulders of greatness messaging was integrated throughout the spot visually through the talent's movements which allowed us to artistically integrate the client's messaging.
TWIX + HIP HOP HONORS
360 campaign featuring Viacom's first ever tentpole 360 camera activation, :60 linear spot featuring Rocsi Diaz and two professional double dutch teams doing "the same but different" moves aligning with TWIX's synonymous pairing messaging and tying back to the theme of the show, 90s hip hop. The activation included 2x editorial posts which included a synonymous 90s quiz and an editorial post that housed the best celebrity photographs of the night, celebrity and fan on the ground photo activation directed by photographer and Creative Director, Jonathan Mannion, social posts, and on the ground sampling.
PANTENE GOLD SERIES
REVOLT and Pantene PV Gold partnered to celebrate HBCUs and graduates by giving two HBCU rising Seniors (Atlanta - Spelman College and Houston - Texas Southern University) a Pantene PV Gold makeover and mentorship with a trailblazer in their industry; to help prepare the graduates for life after college.
The campaign in Atlanta received over 1 million views across social while the Houston campaign exceeded goal and received nearly 1.2 million views across social.
AT&T CODE OF CULTURE
UNDER ARMOUR
NHTSA - ART BASEL
REVOLT amplified AT&T’s Area Code Day celebrations in New York and Atlanta by integrating talent from REVOLT’s most successful programs – The Breakfast Club and State Of The Culture. REVOLT captured and created real-time, buzz-worthy moments by tapping into each program’s talent and influence within the urban market.
Talent spent a day in each respective city visiting the most iconic spots while speaking with locals before heading to the evening's Code of Culture event. REVOLT was on-the-ground for the 212 and 404 Codes of Culture Day celebrations and aligned all custom content with a diverse and robust distribution strategy across digital, linear and social platforms.
Each year over 95,000 people flock to Miami to attend the biggest Art event full of concerts, exhibits, and of course – parties. REVOLT and NHTSA were right in the middle of it all as we offered safe rides to Art Basel attendees. From downtown to South Beach, we offered free rides to Art Basel attendees in our branded cruiser to provide a fun, yet safe ride.
RIDE WITH REVOLT
Now this isn’t your ordinary cab! Our cruiser featured R’News Host Rodney Rikai as he picked up passengers offering safe rides while playing fun hip-hop trivia. Our REVOLT cameras were there to capture all of the excitement happening at Art Basel and encouraging viewers to have fun while staying safe this Holiday season.
In a three-part docu-series My Area, REVOLT TV and Under Armour partner with Wale to discuss the failures and triumphs of his career and why giving back to the community that helped him along his journey is so important. Joined by UA Ambassadors Matt Green and Ashlee Lawson from the District Running Collective, Wale also dives into why there's a need to lead an active lifestyle as he helps prepare the neighborhood for a 5K run. The run was held during Howard’s Homecoming which is one of the largest HBCU’s homecoming.
Social: Over 5M views across IG, Twitter, FB, and YT
Organic engagement from celebrities and athletes such as Rick Ross and Victor Cruz (commented about the content on Wale’s post), plus the Chairman shared the content on Twitter.
DELON + COMPLEX CONTENT HUB
Created a video series featuring DJ Mia Moretti, artist Machine Gun Kelly, and stylist to the stars Monica Rose. Talent discussed what next level means to them and how they have demonstrated reaching new heights throughout their career. The content lived within a custom hub, which also included all social post and editorial post surrounding the campaign and all brand post during the flight.
BURLINGTON + VH1'S AMERICA'S TOP MODEL
Our client, Burlington, wanted to highlight their Holiday looks by showing viewers how you can go from work to a holiday party. We aligned this initiative with our top Fashion show, America's Next Top Model and recreated the famous 80s game, Fashion Plate. Our ANTM panel expert, Law Roach, narrated the linear vignette which aired adjacent to show.
SIMPLE MOBILE - FESTIVAL GUIDE + OTG ACTIVATION
REVOLT & SIMPLE Mobile partnered to create a quarterly festival guide for the best festivals across the US. In 2019 Q1, we highlighted the best spots and iconic places to visit while in Austin for the SXSW festival while integrating our client's OTG activation at our REVOLT House event (panel + concert).
On-the-ground we activated a Boss Ladies in Music and Tech panel powered by Simple Mobile, a recharge lounge, and a branded Bosco booth.
BURLINGTON + VH1'S AMERICA'S TOP MODEL
Our client, Burlington, wanted to highlight their Holiday looks by showing viewers how you can go from work to a holiday party. We aligned this initiative with our top Fashion show, America's Next Top Model and recreated the famous 80s game, Fashion Plate. Our ANTM panel expert, Law Roach, narrated the linear vignette which aired adjacent to show.
BOOST MOBILE
The Switch Up, is a scripted custom content piece that paired basketball player, Nick “Swaggy P” Young and comedian, Kountry Wayne, as they attempt to school each other and “switch” careers for the day. This hilarious and laugh out loud piece feautued our comedian, Kountry Wayne, challenging our basketball player in a game of one-on-one.
In this hilarious spot, “The Switch Up” will prove that making the switch for most things in life will be challenging (switching careers, etc.), however, making the switch over to Boost is as easy as flipping a light switch.
SPRITE "THE CORNER" + COMPLEX
Event activation for Sprite "The Corner" included managing and producing a 3-day event featuring a panel discussion for the premiere of Straight Out of Compton featuring Director F. Gary Gray, a watch party and Q&A session for the documentary "Sneakerheadz", and a teen design workshop with graphic artist and album cover designer Grim Nasty. Please watch the recap from the Straight Out of Compton event below.
ICE BREAKERS + VH1'S DOWN & 30
Custom tune-in spot created for Ice Breakers to hit on their campaign messaging on "Breakthrough" moments. We used show talent and comedian, Akaash Singh. We worked with talent on scripting and bringing his own true "breakthrough" moment to screen. This spot is set to air in March during the premiere of VH1's new talking head comedy show, Down & 30, which features comedians and celebrities sharing life lessons, obstacles, and triumphs in their 30s.
WILLIAM RAST + COMPLEX
Complex partnered with William Rast to create a digital commercial featuring their new collection. The brand wanted something fun and upbeat. We selected singer Tori Kelly to create a music video featuring the collection while performing her hit song at the time "Should’ve Been Us". The client was very pleased with the final product and the seamless integration of their collection.
CIROC + COMPLEX
Our client, Diageo, wanted us to create a co-branded spot featuring Ciroc Boyz DJs. We created a roundtable in addition to a Behind the Scenes spot where the Boyz speak candidly about the honor of being a Ciroc Boy, and what Ciroc means to them.
:15 shorts featuring each DJ's cocktail recipe using Ciroc were also captured for social. All content lived within an online hub with social post driving to the hub. We also created an advertorial featuring the recipes and the Ciroc Boyz DJs.
LOVE & HIP HOP NYC/MIAMI
Due to the success of the 2016 campaign, Burlington partnered with VH1 again to highlight their Holiday and Spring looks. For 2017, we pitched our #1 show, Love and Hip Hop and aligned the spring promotion with Miami and athletic wear while aligning Holiday with NYC. Executing this program included talent selection, scripting, location scouting, working with the stylist to pull looks, managing the client on set, budget, legal, and working with the our Creative team on set on production of both spots. These fun spots each hit on the client's key initiatives (i.e. shine, athletic wear, etc.). Please take a look at the Holiday spot featuring JuJu from Love & Hip Hop NYC and breakout star, Amara, from Love & Hip Hop Miami.
SONIC + VH1'S FLASHBACK FRIDAYS
Executed two interstitials for Sonic's half off shake promotion. The spots include host of VH1's movie program, FlashBack Fridays, where our host watch their favorite movies along with our viewers while snacking and drinking. The shakes were integrated throughout the show in a fun way with product and verbal integration.
JACK DANIELS + COMPLEX
We created evergreen content for Jack Daniels Tennessee Honey to align with their Summer campaign. The four part series was hosted by top Influencer, Marianna Hewitt, as she hit the streets and beaches of LA to talk all things Summer: Dad Bods, Festivals, Road trips and more. Watch the 4 part series below.
SIMPLE MOBILE
REVOLT & SIMPLE Mobile will team up yet again to create a new content series, titled” #FestivalLife”. REVOLT & SIMPLE Mobile will go backstage with an artist in a 1:1 interview style format, exploring how the artists passion, determination and drive has allowed them to make it to this moment. Viewers will gain an inside look into the significance of each festival and how it elevates the artists that are featured to the next level
GLADE + VH1 FLASHBACK FRIDAY
Glade and VH1 partnered to create a co-branded interstitial to promote their new scents. We integrated the product within a natural setting within the living room set of VH1's Flashback Friday, showcasing the Glade candle as the perfect mood setter for a night of movies and relaxation.
JOLLYRANCHERS + VH1 HIP HOP SQUARES
Hip Hop Squares is all about celebrities answering fun pop culture trivia. On the tv game show, winning and answering correctly is celebrated. To align with Jollyrancher's "Keep On Sucking" messaging, we created a twist on the classic game by celebrating the wrong answers, encouraging viewers to "keep on sucking".